Mollywood is a Tax Shelter intermediate that offers Belgium based corporations a way to invest in audiovisual works while gaining an interesting tax reduction on their initial investment via the Belgium Tax Shelter system.
For years Mollywood had mainly focused its sales activities towards the investor’s side of the business, but they discovered a growing demand to draw in more motion picture production companies for motion picture projects. Besides this, the company also broadened its services by offering investments into stage productions and so, in short, I saw, the perfect opportunity to create a whole new house style for Mollywood that looked more open and friendly towards the outside world.
While the old house style mainly focused on text to describe the services of Mollywood, I wanted to make the information more visual. This way visitors ‘saw’ the information instead of needing to read the whole text. I did this by applying various symbols and graphics that made the services and trustworthiness of Mollywood instantly clear and that triggered the reader to read the accompanying text if they wanted more information about what the company had to offer.
I choose to work with white and round shapes to make the designs more friendly and open to emphasize the small and open culture within the company. The new website that I designed with the new flyers will be launched later this year and offers the new house style in combination with better SEO optimization and a responsive web design.