WE KNOW THE SCORE
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The World Soundtrack Awards is an annual award show that highlights the art of motion picture music. Famous motion picture composers such as Hans Zimmer, John Williams, Howard Shore, and Alexander Desplat have attended this event in the Belgian city of Ghent, and every year a special WSA album is recorded to honour the work of a special guest.
Galaxy Studios has sponsored several editions of the WSA award show over the years, contributing to the industry days and facilitating the recording of the special WSA album. In return, the company has had the opportunity to network with some of the greatest composers of our time and received a full-page advertisement in the special Film Fest Gent magazine, which is distributed during the festival.
Getting the attention of creative minds can be a difficult challenge. This group of individuals is not easily swayed by simple messages about the greatness of a product or service. Instead, they want something that sparks their imagination and curiosity, just like art does.
This is why the slogan “We know the Score” was created. It conveys that the company knows what it is doing and uses the word ‘Score’ as a reference to the work of motion picture composers, which is known as the film score. This, in combination with an artistic graphic of a conductor with his baton, proved to be something that stood out compared to the competition. Galaxy Studios received a lot of positive responses from composers, agents, and producers, which later turned into valuable business opportunities for the company.